Google has given publishers more control over how their content is used to train its generative AI models, Bard and Vertex AI. This is a positive step, as it addresses concerns from publishers about the potential impact of these models on their traffic and revenue.
Generative AI chatbots are becoming more prevalent and integrated into search results. These chatbots can aggregate information from different websites and present it to users without generating traffic to the original sources. This could have a negative impact on publishers’ business models.
Google’s new control, Google-Extended, allows publishers to opt out of having their content used to train Bard and Vertex AI. This gives publishers more control over their content and helps to protect their business interests.
Google is also thinking about the impact of its AI products on the web. The company has stated that it believes all providers of AI models should make transparency and control available to publishers. Google is also expanding its AI Literacy Guide to help people understand generative AI and how to use it responsibly.
Overall, Google’s new control and its commitment to transparency and control are positive steps. These steps show that Google is aware of the concerns of publishers and is taking steps to address them. It remains to be seen how publishers will use the new control, but it is a significant step forward in giving publishers more control over their content in the age of generative AI.
