Apple has scheduled an event for October 30 at 8 PM ET, right in the heart of the spookiest season. This event is intriguingly named “Scary Fast,” leaving us to ponder whether Apple is venturing into horror shorts or is about to unveil some enhanced hardware – our wager leans towards the latter. You can catch Apple’s October event on YouTube, their official website, and Apple TV devices. Alternatively, you can simply keep this page open, as we’ve embedded the live stream below for your convenience.
What to expect at Apple’s October Mac Event
So, what’s in store for this Halloween-adjacent livestream? With the recent unveiling of the iPhone 15, the spotlight now turns to Apple’s desktop and laptop computers. Given the event’s moniker, there’s a strong likelihood that Apple will finally introduce the much-anticipated M3 chip. It’s been nearly 17 months since the debut of the M2, and considering the principles of Moore’s law, anticipation for this upgrade is building. To put it in perspective, there was a 19-month gap between the M1 and M2 releases.
Chips are only as impressive as the devices they power, so it’s reasonable to expect a few hardware announcements alongside the unveiling of the “scary fast” M3 chipset. Notably, prominent Apple analysts Ming-Chi Kuo and Bloomberg’s Mark Gurman both suggest that an M3-powered MacBook Pro will take center stage at the event.
Furthermore, it’s high time for Apple to refresh its iMac lineup, given that it’s been well over two years since the colorful 2021 revamp. Gurman’s insights indicate that the event may bring the introduction of a new 24-inch iMac, also driven by the rumored M3 chip. He observes that current iMacs are in short supply at retail locations, often a sign of an impending upgrade.
The event might also feature some iPad announcements. If the theme revolves around M3-powered products, the likelihood of a new iPad Pro taking the stage is higher than that of a standard entry-level tablet. Nevertheless, it’s only been a year since the last iPad Pro release, though it was a relatively minor update in 2022. Of course, other iPad models could receive attention, positioning them for a holiday season launch.
While there’s room for surprises, it’s worth noting that Apple has recently unveiled new iPhones and watches, and the Vision Pro isn’t expected until next year, limiting the possibilities. On a lighter note, it’s probable that Apple presenters will embrace the Halloween spirit and don costumes, promising some entertaining moments. Perhaps we’ll even get to see Tim Cook dressed as that viral blue smurf cat that took TikTok by storm earlier this month.
